Leonie Vorster is dedicated to ensuring the effective and just use of ethically sourced, contextually relevant, and usable information. She actively promotes empowerment by seeking the furthest limits of the possible and imaginative to make a positive difference and inspiring others to do the same. Her core strengths include:

1) Generating and drawing on evidence-based insights to facilitate decision-making and to make organisations, products, and services work (or work better)

2) Finding the best secondary and primary information sources for co-creating usable insights

3) Writing about things that matter, editing information to ensure effective communication, and presenting information in a memorable way through effective design

4) Making strategic recommendations and advising regarding the integration of available information to ensure relevant, usable insights

5) Evaluating AI Large Language Model responses for the South African context

Leonie has successfully completed more than 400 research and research-based consulting assignments for government, semi-government, private, and not-for-profit clients based in more than 40 countries on five continents. Leonie’s commitment to professional excellence is legendary, and her passion for quality and ethical standards is unwavering.

She holds a BA Communication Science and BA Honours in Psychology from the University of Johannesburg, and a Masters in Research Psychology from Nelson Mandela University, and is registered at the Health Professions Council of South Africa as Research Psychologist.